This rumor from Kantar Worldpanel Comtech is the result of data taken during the three months of June-July. This report shows that the overall Android market share in Europe, especially the five largest countries, has shifted from Android to iOS.
Broadly speaking, the cellphone market in Europe has been at a saturation level with data on the number of new cellphones sold declining to 25/cent from 29/cent in the same semester sales last year. Thus the competition between mobile phone manufacturers will be even tighter.
But for Apple itself, which carries the iOS system, it gets a breath of fresh air. Because according to Kantar, 27/cent mobile phone buyers in Europe have started switching from Android to iOS during this semester. And this figure also shows that it is higher than the market in the United States, because only 9% of Android users have defected to the iOS cellphone system.
Kantar also expressed the opinion that this Android problem could potentially get worse for sales in the next semester, because Apple introduced a new iPhone which is also predicted to increase consumer purchasing power. But on the bright side, Kantar also suggested that this situation could allow for a price drop on the iPhone 6+ for the latest iPhone 6 Plus. These 2 types of iPhones are also very popular in the new mobile technology media.
